- Cold reading refers to a set of techniques used by professional manipulators to get a subject to behave in a certain way or to think that the cold reader has some sort of special ability that allows him to “mysteriously” know things about the subject.
- In cold reading, salespersons, hypnotists, advertising pros, faith healers, con men, and some therapists bank on their subject’s inclination to find more meaning in a situation than there actually is.